Buying Practices of Homemakers through Cashless Transaction

In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. The consumer perception of digital payment has a positive impact on adoption in digital payment. Digital payments refer to electronic consumer transactions, which include payments for goods and services that are made over the internet, mobile payments at point-of-sale (POS) via smartphone applications (apps), and peer-to-peer transfers between private users. The Government also wants a cashless society. It is beneficial in reducing corruption, reducing cost of printing currency and in reducing cost of cash holding. Electronic transactions history and trail can easily be traced back and this would greatly help the economy in eradication of black money and also provide better convenience to the people. The present study was conducted in two districts i.e. Hisar and Bhiwani of Haryana state with objectives: (i) to identify the level of mass media exposure (ii) to assess the buying practices of working and non-working homemakers through a cashless economy. Two wards each were randomly selected from both district headquarter. From each selected wards 50 homemakers having their own bank account were selected purposively through snowball technique. 100 working &100 non-working homemakers were selected thus, total 200 homemakers were selected. A pretested interview schedule was used to collect data. The results showed that 45.00% of working respondents and 71.00% of non-working respondents had medium level of mass media exposure. All the respondents were buying milk & milk products daily, followed by 67.5% respondents were buying fruits and vegetables daily while 42.5% respondents were using public transport services daily.