Bao, Rui (2023) The Impact of Consumer Culture and Neoliberalism on the FIFA World Cups. Open Journal of Social Sciences, 11 (11). pp. 420-428. ISSN 2327-5952
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Official URL: https://doi.org/10.4236/jss.2023.1111028
Abstract
The FIFA World Cups is one of the premier global sporting competitions in the world. Consumer culture and neoliberalism have played an important role of the global popularity of the tournament. A qualitative research method was used in this study to identify who benefits most and least from this globalised football competition under the perspective of consumer culture and neoliberalism. This paper also critically discusses the impact of consumer culture and neoliberalism on the FIFA World Cups today.
| Item Type: | Article |
|---|---|
| Subjects: | Research Scholar Guardian > Social Sciences and Humanities |
| Depositing User: | Unnamed user with email support@scholarguardian.com |
| Date Deposited: | 21 Dec 2023 06:27 |
| Last Modified: | 21 Dec 2023 06:27 |
| URI: | http://science.sdpublishers.org/id/eprint/2447 |
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