EXAMINING FACTORS AFFECTING UNDER GRADUATE STUDENT’S BEHAVIOURAL INTENTION TOWARDS E-LEARNING SYSTEM THROUGH TECHNOLOGY ADOPTION MODEL

One of the most significant changes in the current age is the way of learning and teaching in education sector and also in organizations. Because of the shift in edification and enlightenment paradigms it is necessary to get the better understanding of technology adoption and its antecedents, which must be investigated to enhance the e-learning intention and usage behaviour of individuals. The aim of this paper is to analyse the factors affecting behavioural intentions of students towards web base e-learning system for indulging more students to attain higher education with better quality to uplift individual & economic development. The paper proposes a research framework to test the hypothesised model. Data was collected from 310 undergraduate students using e-learning technology in Pakistan via questionnaire. The collected data was analyzed using structural equation modelling technique through SPSS and SmartPLS 3.0. Based on extensive literature review on technology acceptance model and constructive approach our study proposes four independent variable (social influence, self efficacy, interactivity with peers, system support) and two belief variables (perceived ease of use and perceived usefulness) and one dependent variable (behaviour intention to use e-learning). In turn the empirical results signify that perceived ease of use is strongest predictor of behaviour intention to use e-learning system, self-efficacy also have strong relationship with perceived ease of use e-learning technology compare to social influence and system support. The study makes a significant part in the technology and e-learning adoption, which can be helpful for an institution to realize the factors that uplift and revitalize e-learning adoption of students.