Case Methodology as a Pivot of Strategic Management

This study examines the role of case methodology as a pivot to the pedagogy of business
policy/strategic management. It briefly traces the roots of strategy and advocates the need to intensify
the use of case methodology in the teaching and learning of strategic management in tertiary
institutions and business schools where the course is tenable. The study adopts a post-positivist
approach and employs descriptive and exploratory research design which relies heavily on secondary
data and historical orientation. The study stresses that the use of case method based on proxies such
as heuristics, simulation and case writing could have positive relationship with deepening and
enriching the pedagogy of strategic management in-situ in the classroom context subject, of course,
to empirical operationalisation. Specifically using general systems theory, complexity theory and
chaos theory to anchor the study highlights the relevance of case methodology to all aspects of
strategic management viz: strategic intent, strategy formulation, strategy implementation, strategy
evaluation and control as it could assist students as future strategists to develop their competencies to
fit answers to practical strategic problems in the future. Therefore, the study likening cases in strategic
management to cadaver used for training in medical sciences, strongly recommends that sufficient
time be allocated to lecture periods for strategic management to afford learners opportunity to find
solutions to real-life strategic problems reported in specific cases. Schemas of interactive model,
competitive profile matrix, and balanced scorecard were used to illustrate the respective concepts of
strategic intent, business competitive strategy, evaluation and control. The recommendation lends
credence to the hands-on experience students stand to gain with continued practice over time
especially by institutions in the developing economies.